Creative Direction in a Digital World: A Guide to Being a Modern Creative Director by Adam Harrell

Author:Adam Harrell [Harrell, Adam]
Language: eng
Format: azw3, epub
Publisher: CRC Press
Published: 2017-06-26T04:00:00+00:00

The New and Potentially Compelling the Content Feedback Loop

Every time you open one of the successful social apps we discussed above you’re presented with new, relevant content. This isn’t by accident. They realize that by showing you something new and potentially compelling each time you open the app, they are basically building a variable reward system. You open the app every few hours to check for new content just to ensure that you’re not missing out on something compelling. It’s the digital content version of a slot machine.

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